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A blurb is a short promotional piece accompanying a creative work. It may be written by the … The name and term stuck for any publisher’s contents on a book’s back cover, even after the picture was dropped and only the text remained.A blurb is a short promotional piece accompanying a creative work. It may be written by the … The name and term stuck for any publisher’s contents on a book’s back cover, even after the picture was dropped and only the text remained.